{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

{Hermès' Success Has Actually Been Driven by Scarcity

While many high-end brand names drive direct exposure via social media sites advertising, star collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not transformed much in decades; it does not have TikTok, and doesn't offer stars totally

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